The age of Analytics

Digitalyx believes that most things in marketing analytics should be easy.

Digitalyx uses Tableau

In Tableau, a story is a sequence of visualizations that work together to convey information. You can create stories to tell a data narrative, provide context, demonstrate how decisions relate to outcomes, or to simply make a compelling case.

A story is a sheet, so the methods you use to create, name, and manage worksheets and dashboards also apply to stories. At the same time, a story is also a collection of sheets, arranged in a sequence. Each individual sheet in a story is called a story point.

When you share a story —for example, by publishing a workbook to Tableau Public, Tableau Server, or Tableau Online—users can interact with the story to reveal new findings or ask new questions of the data.

Project summary

Our client Digitalyx USA aimed at seamlessly integrating Tableau with the entire Google Cloud Platform to ensure maximum efficiency for all of its marketing analytics needs – customizable dashboards, granular views of data, insights sharing, digital asset management (DAM),  multi-touch attribution dashboard, marketing campaign ROI, impact on sales revenue, and data-driven marketing decisions.

The Strategy

You might think that Google is omniscient, but even the most powerful rulers need a little help sometimes. While your website will inevitably be found at some point by the Google bots constantly crawling the web’s content, you can take a few actions to speed up this process. Starting with a site audit and recommendations, we reviewed the site for technical issues and set up a plan to address them, especially on page SEO.

  • Submit the site to Google, Bing, and Yahoo
  • Laid a link trail
  • Chose the perfect keywords
  • Managed the meta tags
  • Optimized for mobile
  • Proved that the business is SF local

Proven Results

Client’s initial SEO restructure resulted in performance that exceeded initial projections, and these improvements have continued throughout the year. The brand awareness messaging funnel resulted in streamlined searches, customer education, and additional sales. Through a strategic optimization process, the client has driven stronger brand awareness and grown it’s average organic revenue per month, resulting in a robust YTD revenue increase.

More Successful Projects

We are Digitalyx, check out our other SEO projects and collaborations here.

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Let's Work Together!

To craft the best marketing analytics outcome, we know that this is not enough to secure the most suitable keyword or content but we need to stay agile together to outshine the competitors as well the search engines’ ever-changing algorithms.

DIGITALYX USA

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