Data Visualization with Qlik
Creative Video Production Co. emphasizes on excellence.
In line with the new strategy, Creative Video Production Co. wanted to analyze business information more efficiently. It was a challenge to compile reports manually quickly enough. Meetings dragged on while waiting for information, and the information received was different from that was agreed on. Other problems included slow reporting and software, which resulted in waiting for analyses.
Distribution of reports was another problem. Qlik easy-to-use web interface solved this problem. Another advantage of the web-based interface is that no separate installations are required for individual computers anymore. Qlik applications monitor sales and profitability to chart customer potential and carry out cost center reporting. The next aim is to expand the use of the software to the acquisition, quality operations, and environmental reporting. Speed was the key criterion for selecting Qlik.
Qlik has helped Creative Video Production Co. gain access to information that previously remained in the dark, and to obtain completely new information on potential clients, for instance. ‘The reports have brought significant improvements to the processing of data on potential customers, as well as response rates,’ says a delighted CEO. According to various high-level executives, the company’s productivity has improved, and analyses indicate that the company has succeeded in eliminating products with low-profit margins from its range. Creative Video Production Co. has been able to focus its efforts on the correct targets and screen out areas where sales have been unprofitable.
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