Visualize Your Market

Marketing Analytics is more than a visual representation of data. However, data visualization tools (Qlik Sense, Tableau, Power BI, Looker) render a convenient presentation to view and discern market trends, outliers, and patterns for measuring, managing, and analyzing marketing performance to maximize return on investment (ROI).

Marketing Analytics Consulting Services

Marketing analytics is a collective term that describes a procedure that converts marketing data into visually perceivable form to help the marketer understand the significance of the said data. Patterns, trends, and correlations that might go undetected in text-based data can be exposed and recognized more comfortable with Google/Adobe Analytics.

Marketing Analytics Consulting
Predictive Analytics
Developing Visual Analytics Applications
Marketing Digital Transformation Services

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Our Successful Projects

Marketing Analytics and Data Visualization Consulting projects that we have successfully implemented for partner Enterprises

Digitly - tableau

One of the basic questions b2b content marketers ask is how effective is my content in relation to my business goals. The answers help in determining what to promote and which topics to write about next. In the next example, you can see a bubble chart which places the posts on grid and describes 3 parameter for each post: traffic, conversion score (how many times it participated in the customer journey) and number of conversions.

MONAG - POWER BI

Due to it’s large catalog, the number of distribution centers, and complexity of an eCommerce site, there were multiple challenges to establish the basic performance metrics to compare this year’s performance to last year’s in these areas: sales, units, gross margin, and variance, as well as new store analysis. Once we achieve the milestone, we fine-tuned the advanced metrics for industry related performances.

Creative video production co. - qlik

That’s where and how the story has begun. Digitalyx’ COE (center of excellence) team worked with the highly creative client team to not only familiarize them with self-service capabilities, but we also leveraged the analytics tool’s data storytelling features to enhance CVPC’s outreach.

Why Choose Us?

DIGITALY represents the marketing data world, offering innovative and customer-centric marketing data technology experiences to companies to leverage data, discovery, and deployment best practices. Our digital, design thinking, convergent uses of innovation platforms and reusable assets deliver tangible business value and experiences. Our marketing analytics and data visualization teams are extremely innovative and passionate about their work to provide you innovative and economical qualitative services for your business.

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Data Preparation

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Data preparation is the act of manipulating (or pre-processing) raw data (which may come from disparate data sources) into a form that can readily and accurately be analyzed, e.g. for business purposes.

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Data Analytics

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Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption.

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Data Visualization

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Data visualization is a form of visual art that grabs our interest and keeps our eyes on the message. When we see a chart, we quickly see trends and outliers.

If we can see something, we internalize it quickly. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, you know how much more effective a visualization can be.

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Global Services

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Gather data -> Discover and assess data -> Cleanse and validate data -> Transform and enrich data -> Store data -> Analyse Data –> Visualize -> Tell your data story

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