Generate leads of interested candidates so that the admissions outreach team could follow up and close
One of the popular program run by SPJIMR is the Global Management Program, popularly known as the GMP. Under this program, the student does part of their studies in the Mumbai campus of SPJIMR and part in one of the five partner Schools in the US or Europe. These schools are Brandies and Maryland in the US and EBS, IESEG and Nyenrode in Europe.
Due to the nature of the program and the strong selection process for this course, it is not always easy to reach out to the right set of candidates and educate them about the benefits of this course, that has a perfect blend of local and International flavor. Within a limited budget, SPJIMR wanted to leverage the social media to reach out to a targeted audience and get them excited about the benefits of this program.
Communicate the core ethos and objectives of the GMP Program
Reach out to the right set of potential students for this program
Get leads of interested candidates so the admissions outreach team could follow up and close
Since then, SPJIMR has been a client of Digitalyx-ABP for five consecutive admissions seasons now. While the broad strategies remain the same, there are some differences in the approach every year and new partner schools get added and old ones leave. Year after year, we have been able to get the cost per lead down.
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